Survey Review 

Get personalized feedback on your next survey 

Conducting surveys and publishing "State of" or trends reports can work remarkably well. Answering your audience's most pressing questions helps them know, like and trust your brand.

And, in the age of AI, it's even more important because you're publishing something new and meaningful.

But, original research only works well if you ask the right survey questions. 

I can't tell you how many marketers I've talked to who told me a similar story: "We spent all of this time developing a survey and getting responses, but we didn't learn anything interesting."

Others ask me how to fix a research project after they realized they made mistakes with how they asked survey questions. (Spoiler alert: you can't fix a survey after it's been fielded.)

It's so easy to make unintentional mistakes when drafting survey questions. And the issue is that you often don't see the issues until after you have fielded the survey when it's too late. 

If you are conducting research in-house and have a limited budget, the best thing you can do is get help with your survey questions so you can pinpoint opportunities and issues before you launch.

"After years of being a fan of Michele's research, I recently had the opportunity to garner her feedback on a client's research project. And WOW was I impressed! Michele's thoughtful feedback on how to simplify and clarify our questions to better align with the story we want the data to tell was incredibly useful. Similarly, her ideation for how to approach potential answers to ensure we didn't muddy our data, based on her decades of work and assessing her own survey effectiveness, was priceless. I do not hesitate to recommend Michele for her research and research review services."

- Erika Heald, Founder, Erika Heald Marketing Consulting

How This Works

The process is designed to provide you with customized and detailed feedback quickly. 


You get access to the course, Build a Better Survey. (The 2-hour course is optional, but it will set you up for success and give show you how to write better survey questions.)


Send your survey to Michele. (You'll get instructions via email once you sign up.) You will receive comments directly in your survey with additional feedback in a short Loom video within two business days.


Update your survey based on feedback and re-share with Michele. You'll get a second round of feedback in your survey doc and via Loom.


Schedule a complimentary, 60-minute call to get feedback on your survey and/or get help with any aspect of your research project

About your survey reviewer
Michele Linn 

Michele Linn is the co-founder and head of strategy at Mantis Research, a consultancy focused on helping marketers publish and amplify original research.

Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, helped build their email list to 200,000 subscribers and wrote hundreds of articles.  One of her favorite projects (and the inspiration for Mantis) was working with the research team on their annual, leading content marketing research.

She is regularly cited as a content marketing influencer and was named one of Folio's Top Women in Media (Corporate Visionary).

Michele enjoys  connecting with others and sharing ideas with other passionate marketers.

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