Data + Story

Helping marketers publish
research that gets attention


Research Services

Our goal is to help your original research shine. How we get there, though, is up to you:

  • Research roadmap: Get a detailed strategy and plan so you can execute your project in-house -- or figure out where you need help. This service is ideal for clients on a budget or those with a complex project. 
  • Project "in a box": Get full support for your project, including strategy, survey design, data collection, analysis, your findings and an amplification.
  • Workshops and training: Learn the ins and outs of creating and publishing research so you can execute projects in house.
  • Agency services: White-label our services so you can offer research to your clients.

"One key reason we were able to build an audience for CMI so quickly and successfully is because of our annual research on the state of the content marketing industry. If you want to make more of an impact with your content marketing, consider publishing your own original research. And definitely consider partnering with Clare and Michele. I've worked with them for almost a decade and trust them implicitly. They understand content marketing strategy, data analysis and storytelling, which results in research that gets attention."

- Joe Pulizzi, Founder, Content Marketing Institute


“We dove into the world of original research in partnership with Michele Linn in 2017, and she provided both an in-depth expertise in the subject matter and understanding for the process. The entire experience was wonderfully collaborative and insightful, and the value of the research -- in helping to build trust and authority -- has been reinforced again and again.”

- Carly Chomer, Director of Marketing and Communications, SmartBrief


“Mantis Research has the ability to uncover insights in data that are invisible to most people. And their writing is heads and shoulders above any other research firm. The research we published together far exceeded our market education and lead generation goals."

- Patricia Travaline | Chief Marketing Officer

State of Writing 2020

How Original Research Can Help Writers Combat 5 Key Issues [New Data]

State of Original Research 2019

State of Original Research for Marketing in 2019


The One Question You Need to Ask Before Starting a Research Project

Why we are different

The best research for content marketing focuses on two elements: data + story. It’s about telling a story that’s original and profoundly relevant -- and is based on valid, accurate data. Our goal is to help you get attention through these data-driven stories. Rather create your research in-house? We also offer education (in fact, it's in our DNA).