Services For Marketers

Say something new and meaningful

Publishing your own original research is a huge opportunity for you to say something your audience wants to hear. In fact, research shows 74% of people involved in B2B decision-making consider original research to be influential in the buying process.

Regardless, if you’re just getting started and need some guidance, or if you have data but aren’t sure how to tell the story, we’re here to help.

While all research projects are customized, here is a sampling of common projects and pricing.

Want to know more? Reach out anytime.

RESEARCH ROADMAP

The Research Roadmap sets your project up for success. The best research plans start with the end in mind, so we walk you through the key things you need to think about at the outset of your project so you are spending time — and money — where it makes the most sense.

Ideal for:

Those who have in-house data collection, writing, and design

Those who are new to research who want to understand how it works and where they may need help

PROJECT "IN A BOX"

This service is for companies that want help with their research from start to finish. Not only do we help clients with the strategy, data collection, research journalism and design, but we also provide a plan on how they can extend their research through a distribution plan as well as related assets.

Ideal for:

Companies that want to outsource the entire project

DATA SCIENCE

This option is for companies that need assistance with survey design, data collection, and data analysis. You’ll receive a summary of the high-level and/or detailed findings you can use to create your report and all other related content assets.

Ideal for:

Those who have in-house strategy, writing, and design

Those who desire a final data set to use as a source for content marketing efforts

RESEARCH JOURNALISM

This service is for those who have data from a survey or another source but need help crafting a story and/or report that combines a compelling story and strong dataviz.

Ideal for:

Companies that already have data but need help understanding and telling the most interesting story 

Original Research Works

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"Our State of Agile Marketing research has been a virtual gold mine for subscribers, backlinks, and real money-in-the-bank clients. In our CRM I'll see someone has downloaded the report, and within a couple of days (sometimes a couple of hours!) I'll see that same someone requesting a call to talk about becoming a client. There's a clear correlation between reading the report and being ready to make a purchase."

Andrea Fryrear

President and Lead Trainer, AgileSherpas

Andy-Crestodina

"Original research is the most powerful format for content. It's crazy that more people don't do it."

Andy Crestodina

Co-founder, Orbit Media

Margie-Agin

“Original research solidifies your position as a thought leader because it reveals problems that beg to be solved. It’s content no one else will have but everyone will want to share.”

Margie Agin

Chief Strategist, Centerboard Marketing