Strategy and Planning

Build the right foundation to create research that gets attention

"Begin with the end in mind."

For many, creating original research is a new endeavor and it feels overwhelming. You may have questions such as:

  • What steps are involved in any research project?
  • What topic should I cover?
  • How long does it take?
  • How much does it cost?
  • Who needs to be involved?

It helps to have a strategy and plan in place so you can use your (always limited) time and investment most effectively -- and you can get the best results.

If you are new to research -- or you want to discover some ideas on how to get the most from your current investment -- browse our blog posts about strategy and planning.

Learn more about the research process

Ultimate Guide to Publishing Survey-Based Research

Learn how to create, publish and amplify your own original research project with this detailed 44-page guide filled with step-by-step instructions and lots of tips