Strategy and Planning

Build the right foundation to create research that gets attention

"Begin with the end in mind."

For many, creating original research is a new endeavor and it feels overwhelming. You may have questions such as:

  • What steps are involved in any research project?
  • What topic should I cover?
  • How long does it take?
  • How much does it cost?
  • Who needs to be involved?

It helps to have a strategy and plan in place so you can use your (always limited) time and investment most effectively -- and you can get the best results.

If you are new to research -- or you want to discover some ideas on how to get the most from your current investment -- browse our blog posts about strategy and planning.

Learn more about the research process

Ultimate Guide to Publishing Original Research

Learn how to create, publish and amplify your own original research project with this detailed 29-page guide filled with step-by-step instructions and lots of tips