Research Process

The 4 steps for any research project

Are you wondering how to approach an original research project? If so, you’ve come to the right place.

First, a quick overview of what we mean by original research.

Original research is data-driven insights you publish for public consumption to gain attention and build an audience. For instance, it is industry benchmark reports, salary guides, "State of" reports, or trends analysis. (It’s not market research, reader surveys, or anything used internally to help you create better content.)

Regardless of the type of research, you’ll go through four steps to make it happen:

Ultimate Guide to Publishing Survey-Based Research

Learn how to create, publish and amplify your own original research project with this detailed 44-page guide filled with step-by-step instructions and lots of tips