Education

Learn how to confidently execute your own research project

Do you know what makes us feel most successful? Your success.

We love to execute projects for our clients, but our ultimate goal is to help marketers create original research that gets attention. This is why we spend a lot of our time focused on educating marketers about how to create original research. In fact, it’s in our DNA.

Our goal is to educate you where you are today and in a way that aligns with your needs and learning style. Learn more below — or reach out if you are in a different spot.

Wondering if research is for you?

If you are new to research, you’re not alone. Only 37% of B2B marketers are using research in their content marketing efforts (Source: CMI).

Suggested next steps:

  • Read the answer to the question: Why research?
  • Get examples of research that works 
  • Ask us about the research process
Getting started?

There is one thing we know for certain: you’ll get better results with your research if you have a plan and roadmap.

Suggested next steps:

  • Read our blog that answers common questions about research
  • Learn onsite with our training and workshops 
  • Get help with your project
  • Ask us any questions
Have data but not sure where to go next?

If you’re lucky, you are sitting on a treasure trove of data (congrats!). But, if you are like clients we talk to, you now wonder: “How do I turn this into something my audience will get the most value from?" Our philosophy is that the best research combines a compelling story with data visualizations that share insights in a new way.

Suggested next steps:

  • Read examples of research that works 
  • Subscribe to our weekly newsletter to continually learn about research
  • Get help with your report findings and amplification plan
  • Ask us any questions about research
Working for an agency and wondering how you can help your clients?

Many agencies we talk to know that research works — and they even recommend this to their clients —  but they don’t have the skills in-house to offer this service. We can help!

Suggested next steps:

  • Read examples of research that works 
  • Subscribe to our weekly newsletter to continually learn about research
  • Get help for your agency or white label services for your clients
  • Ask us any questions
Are you looking for a speaker for your event or association?

We have been immersed in marketing events for years, and one topic we haven’t seen covered often is original research. We offer educational and non-promotional sessions about original research — and we’ll frame the sessions so they are most relevant to your audience.

Suggested next steps:

  • See samples of where we have spoken and our upcoming schedule.
  • Contact us to chat about the possibility of us speaking at your event. 
Education