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A Smart Way to Ask Influencers for Quotes [Template]

By Michele Linn / January 9, 2022 / Comments Off on A Smart Way to Ask Influencers for Quotes [Template]

Are you looking to improve your research findings? One easy win: ask influencers to provide a quote about your findings. You can use these quotes within your report, blog posts, newsletters, social media, and more. Here are 5 things to consider when asking for quotes about your findings: Remember: you aren’t asking someone to provide […]

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Want Quotes to Add To Your Research Findings? Add a Second (Automated) Survey

By Michele Linn / January 9, 2022 / Comments Off on Want Quotes to Add To Your Research Findings? Add a Second (Automated) Survey

Recently, I was working with a client who wanted to include community member quotes in their survey results. Of course, they could have pulled anonymous quotes from responses to the write-in questions, but this client wanted to share quotes from actual people. Enter: a second survey. More specifically, we created an additional survey that asked […]

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How to Fix a Boring Survey: 4 Types of Questions to Ask

By Michele Linn / January 9, 2022 / Comments Off on How to Fix a Boring Survey: 4 Types of Questions to Ask

“We ran this survey but have nothing interesting to report.” My heart drops when marketers tell me this. And, unfortunately, I’m hearing this more often. A possible issue? The survey is focused on inventory stats. Inventory stats essentially report on the “state of the state.” They seek to learn as much about the industry as […]

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How to Use Your Own List to Get Survey Responses: 9 Ideas

By Michele Linn / February 7, 2021 / 0 Comments

If you have ever tried to publish your own survey-based research, chances are you can appreciate this recent sentiment from @StoriesWithGill: Well, “more people” (aka me) are trying to do it, but it’s bloody hard! For ex., there is this freelancer survey I’m trying to get answers for (https://t.co/59qcBdl1lx). Takes literally 1 minute. 2 days […]

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State of Original Research 2019

State of Original Research for Marketing

By Michele Linn / August 10, 2019 / 0 Comments

Last year, we conducted our first State of Original Research for Marketing with BuzzSumo to understand if and how marketers are publishing original research. At that time, we discovered about half of marketers were using research and were generally feeling confident but had an opportunity to do more. This year, we wanted to explore year-over-year […]

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