Strategy and Planning

The One Question You Need to Ask Before Starting a Research Project

By Michele Linn / December 1, 2018 / 0 Comments

The most important question you must ask yourself before you begin your research project is this: “How do I want this research to impact my business?” This may seem like “check-the-box” kind of question, but there are real implications based on your answer. If you have limited time or budget, your top goal for your […]

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The Best Time to Start Planning Your 2019 Original Research

By Michele Linn / July 30, 2018 / 0 Comments

Last week, Scott Fenstermaker, the VP of Marketing at PowerPost asked me, “Why is original research an opportunity for marketers today? Why is this something they should prioritize when they already have so much on their plate?” In that moment, I realized I often talk about research as an “untapped opportunity” for marketers, but this […]

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State of Original Research for Marketing in 2018

By Michele Linn / May 16, 2018 / 2 Comments

When we launched Mantis, we knew anecdotally that publishing original research is a great opportunity for marketers, but we wondered: Can we back it up with data? We had seen several studies pointing to the effectiveness of research, but as marketing evolves quickly and so much has changed in the last year, we wanted to […]

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Ultimate Guide: How to Publish Survey-Based Research for Content Marketing

By Michele Linn / May 14, 2018 / 2 Comments

As fellow content marketers, we feel your pain. You’re asked to produce more content, better content, different content  . . . and so on, consistently. It’s tough to manage, especially in 2018 when getting any type of traction is more difficult than it was in the past. (And, no, this isn’t all in your mind. […]

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Original Research: An Untapped Content Marketing Opportunity

By Clare McDermott / April 25, 2018 / 0 Comments

Many years ago, I was hired by a marketing research company to cold-call hospital system CEOs and conduct 30-minute interviews. The interviews were to be packaged into a research series about the emerging field of electronic medical records. My job was simple: Dial people who ran massive hospital systems, and ask them to speak to […]

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