Strategy and Planning
The most important question you must ask yourself before you begin your research project is this: “How do I want this research to impact my business?” This may seem like “check-the-box” kind of question, but there are real implications based on your answer. If you have limited time or budget, your top goal for your […]
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Last week, Scott Fenstermaker, the VP of Marketing at PowerPost asked me, “Why is original research an opportunity for marketers today? Why is this something they should prioritize when they already have so much on their plate?” In that moment, I realized I often talk about research as an “untapped opportunity” for marketers, but this […]
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Our State of Original Research for Marketing has been updated! New this year, we dug into the specifics of how marketers are using surveys. How are they getting respondents? Are they gating their research? How long does the process take? And much more. Check out the new research. When we launched Mantis, we knew anecdotally […]
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Our Ultimate Guide has been updated! Download the guide and toolkit In addition to the guide, you’ll also receive a template that walks you through the strategy presented in the guide and a checklist of questions to consider when deciding on your survey tool. As fellow content marketers, we feel your pain. You’re asked to […]
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Many years ago, I was hired by a marketing research company to cold-call hospital system CEOs and conduct 30-minute interviews. The interviews were to be packaged into a research series about the emerging field of electronic medical records. My job was simple: Dial people who ran massive hospital systems, and ask them to speak to […]
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