Research Journalism

From Blog Post to Formal Report: How to Publish Your Original Research Findings [5 Examples]

By Michele Linn / October 19, 2018 / 0 Comments

Here are two things that may surprise you about original research: You may not need to gate your findings. You may not want to create a PDF of the findings. Original research takes a lot of time to do well — and you want to get the most from that investment. While your mind may […]

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State of Original Research for Marketing in 2018

By Michele Linn / May 16, 2018 / 2 Comments

When we launched Mantis, we knew anecdotally that publishing original research is a great opportunity for marketers, but we wondered: Can we back it up with data? We had seen several studies pointing to the effectiveness of research, but as marketing evolves quickly and so much has changed in the last year, we wanted to […]

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Ultimate Guide: How to Publish Survey-Based Research for Content Marketing

By Michele Linn / May 14, 2018 / 2 Comments

As fellow content marketers, we feel your pain. You’re asked to produce more content, better content, different content  . . . and so on, consistently. It’s tough to manage, especially in 2018 when getting any type of traction is more difficult than it was in the past. (And, no, this isn’t all in your mind. […]

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From Simple to Ambitious: 6 Types of Original Research Projects

By Clare McDermott / April 24, 2018 / 0 Comments

Most people think of original research as a traditional quantitative survey that includes polling a large group within a particular segment to extract insights. This model is a powerful one, but there are in fact many types of research undertakings for content marketing, including options for those wanting to begin with a small-scope study. In […]

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