Research Journalism
Here are two things that may surprise you about original research: You may not need to gate your findings. You may not want to create a PDF of the findings. Original research takes a lot of time to do well — and you want to get the most from that investment. While your mind may […]
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Our State of Original Research for Marketing has been updated! New this year, we dug into the specifics of how marketers are using surveys. How are they getting respondents? Are they gating their research? How long does the process take? And much more. Check out the new research. When we launched Mantis, we knew anecdotally […]
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Our Ultimate Guide has been updated! Download the guide and toolkit In addition to the guide, you’ll also receive a template that walks you through the strategy presented in the guide and a checklist of questions to consider when deciding on your survey tool. As fellow content marketers, we feel your pain. You’re asked to […]
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Most people think of original research as a traditional quantitative survey that includes polling a large group within a particular segment to extract insights. This model is a powerful one, but there are in fact many types of research undertakings for content marketing, including options for those wanting to begin with a small-scope study. In […]
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