Research Findings

Recently, I was asked, “What is the best way to communicate your methodology without overwhelming readers with a lot of details?” For those of you who aren’t familiar with a methodology, it describes how the data was collected and who participated in the survey. While you would think (hope!) that a methodology would be standard […]

There are few topics that spark more passionate debate among marketers than thought leadership (except, perhaps, the Oxford comma). What does thought leadership mean? Can anyone be a thought leader? Can a brand be a thought leader or should this term be reserved for individuals? How are marketers approaching thought leadership? And, more specifically, what’s […]

When we recently joined forces with Typeset to understand how business communicators are approaching writing — and if the writing they are publishing is effective — I knew we’d learn some things. But, when we published the State of Writing in 2020, I was surprised to see how many of the challenges and gaps that […]