Research Findings

How Marketers Define Thought Leadership in 2020 [New Research]

By Michele Linn / March 4, 2020 / 0 Comments

There are few topics that spark more passionate debate among marketers than thought leadership (except, perhaps, the Oxford comma). What does thought leadership mean? Can anyone be a thought leader? Can a brand be a thought leader or should this term be reserved for individuals? How are marketers approaching thought leadership? And, more specifically, what’s […]

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State of Writing 2020

How Original Research Can Help Writers Combat 5 Key Issues [New Data]

By Michele Linn / February 19, 2020 / 0 Comments

When we recently joined forces with Typeset to understand how business communicators are approaching writing — and if the writing they are publishing is effective — I knew we’d learn some things. But, when we published the State of Writing in 2020, I was surprised to see how many of the challenges and gaps that […]

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State of Original Research for Marketing in 2018

By Michele Linn / May 16, 2018 / 2 Comments

Our State of Original Research for Marketing has been updated! New this year, we dug into the specifics of how marketers are using surveys. How are they getting respondents? Are they gating their research? How long does the process take? And much more. Check out the new research. When we launched Mantis, we knew anecdotally […]

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