Data Science

How to Choose a Survey Tool to Conduct Original Research: 16 Questions to Ask

By Clare McDermott / August 30, 2018 / 0 Comments

So you’ve decided to publish survey-based original research to build your audience? How do you know which survey tool to choose? There are dozens of tools to choose from, which can make the decision feel overwhelming. We’ve developed a list of questions to consider as you do your due diligence. These questions are based on […]

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How to Get Survey Respondents: 3 Ideas for Marketers

By Michele Linn / June 18, 2018 / 3 Comments

We get a lot of questions from marketers who are interested in survey-based research for content marketing, but this one tops the list: How do I get people to respond to my survey? In its simplest form, have three options to get survey respondents: Surveying your own listForming a partnershipUsing a panelTL; DR? This flow chart walks you […]

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State of Original Research for Marketing in 2018

By Michele Linn / May 16, 2018 / 0 Comments

Our State of Original Research for Marketing has been updated! New this year, we dug into the specifics of how marketers are using surveys. How are they getting respondents? Are they gating their research? How long does the process take? And much more. Check out the new research. When we launched Mantis, we knew anecdotally […]

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How to Publish Survey-Based Research

Ultimate Guide: How to Publish Survey-Based Research for Content Marketing

By Michele Linn / May 14, 2018 / 2 Comments

Our Ultimate Guide has been updated! Download the guide and toolkit In addition to the guide, you’ll also receive a template that walks you through the strategy presented in the guide and a checklist of questions to consider when deciding on your survey tool. As fellow content marketers, we feel your pain. You’re asked to […]

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How to Design a Survey that Works for Content Marketing Research

By Clare McDermott / April 25, 2018 / 0 Comments

Are you undertaking a do-it-yourself survey and feeling stumped at the questionnaire stage? It’s not surprising. In our experience, survey design is the place where people are most likely to trip up. We’ve seen hundreds of errors over the years in survey design–some small and relatively inconsequential, others so serious they undermine the validity of […]

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