Data Science

How to Choose a Survey Tool to Conduct Original Research: 16 Questions to Ask

By Clare McDermott / August 30, 2018 / 0 Comments

So you’ve decided to publish survey-based original research to build your audience? How do you know which survey tool to choose? There are dozens of tools to choose from, which can make the decision feel overwhelming. We’ve developed a list of questions to consider as you do your due diligence. These questions are based on […]

Read More

How to Get Survey Respondents in 2018: 10 Tested Ideas for Marketers

By Michele Linn / June 18, 2018 / 3 Comments

If you have ever tried to publish your own survey-based research, chances are you can appreciate this recent sentiment from @StoriesWithGill: Well, “more people” (aka me) are trying to do it, but it’s bloody hard! For ex., there is this freelancer survey I’m trying to get answers for (https://t.co/59qcBdl1lx). Takes literally 1 minute. 2 days […]

Read More

State of Original Research for Marketing in 2018

By Michele Linn / May 16, 2018 / 2 Comments

When we launched Mantis, we knew anecdotally that publishing original research is a great opportunity for marketers, but we wondered: Can we back it up with data? We had seen several studies pointing to the effectiveness of research, but as marketing evolves quickly and so much has changed in the last year, we wanted to […]

Read More

Ultimate Guide: How to Publish Survey-Based Research for Content Marketing

By Michele Linn / May 14, 2018 / 2 Comments

As fellow content marketers, we feel your pain. You’re asked to produce more content, better content, different content  . . . and so on, consistently. It’s tough to manage, especially in 2018 when getting any type of traction is more difficult than it was in the past. (And, no, this isn’t all in your mind. […]

Read More

How to Design a Survey that Works for Content Marketing Research

By Clare McDermott / April 25, 2018 / 0 Comments

Are you undertaking a do-it-yourself survey and feeling stumped at the questionnaire stage? It’s not surprising. In our experience, survey design is the place where people are most likely to trip up. We’ve seen hundreds of errors over the years in survey design–some small and relatively inconsequential, others so serious they undermine the validity of […]

Read More