Amplification and Measurement

State of Original Research for Marketing in 2018

By Michele Linn / May 16, 2018 / 2 Comments

When we launched Mantis, we knew anecdotally that publishing original research is a great opportunity for marketers, but we wondered: Can we back it up with data? We had seen several studies pointing to the effectiveness of research, but as marketing evolves quickly and so much has changed in the last year, we wanted to […]

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How to Publish Survey-Based Research

Ultimate Guide: How to Publish Survey-Based Research for Content Marketing

By Michele Linn / May 14, 2018 / 2 Comments

Our Ultimate Guide has been updated for 2019! New this year, you’ll also receive template that walks you through the strategy presented in the guide as well as a checklist of questions to consider when deciding on your survey tool. Download the guide and toolkit (no form required) As fellow content marketers, we feel your […]

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Beyond Your Research Findings: 13 Types of Content You Can Create

By Michele Linn / April 25, 2018 / 0 Comments

Survey-based research projects are a labor of love. Yes, they take substantial time and thought, but they are unique because there is so much you can do to use your data beyond the initial findings. One mistake I see too often is that not much happens with the data once the findings are published. While […]

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