Michele Linn

The One Question You Need to Ask Before Starting a Research Project

By Michele Linn / December 1, 2018 / 0 Comments

The most important question you must ask yourself before you begin your research project is this: “How do I want this research to impact my business?” This may seem like “check-the-box” kind of question, but there are real implications based on your answer. If you have limited time or budget, your top goal for your […]

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From Blog Post to Formal Report: How to Publish Your Original Research Findings [5 Examples]

By Michele Linn / October 19, 2018 / 0 Comments

Here are two things that may surprise you about original research: You may not need to gate your findings. You may not want to create a PDF of the findings. Original research takes a lot of time to do well — and you want to get the most from that investment. While your mind may […]

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The Best Time to Start Planning Your Original Research

By Michele Linn / July 30, 2018 / 0 Comments

Last week, Scott Fenstermaker, the VP of Marketing at PowerPost asked me, “Why is original research an opportunity for marketers today? Why is this something they should prioritize when they already have so much on their plate?” In that moment, I realized I often talk about research as an “untapped opportunity” for marketers, but this […]

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How to Get Survey Respondents: 3 Ideas for Marketers

By Michele Linn / June 18, 2018 / 3 Comments

We get a lot of questions from marketers who are interested in survey-based research for content marketing, but this one tops the list: How do I get people to respond to my survey? In its simplest form, have three options to get survey respondents: Surveying your own listForming a partnershipUsing a panelTL; DR? This flow chart walks you […]

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State of Original Research for Marketing in 2018

By Michele Linn / May 16, 2018 / 0 Comments

Our State of Original Research for Marketing has been updated! New this year, we dug into the specifics of how marketers are using surveys. How are they getting respondents? Are they gating their research? How long does the process take? And much more. Check out the new research. When we launched Mantis, we knew anecdotally […]

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How to Publish Survey-Based Research

Ultimate Guide: How to Publish Survey-Based Research for Content Marketing

By Michele Linn / May 14, 2018 / 2 Comments

Our Ultimate Guide has been updated! Download the guide and toolkit In addition to the guide, you’ll also receive a template that walks you through the strategy presented in the guide and a checklist of questions to consider when deciding on your survey tool. As fellow content marketers, we feel your pain. You’re asked to […]

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Beyond Your Research Findings: 13 Types of Content You Can Create

By Michele Linn / April 25, 2018 / 0 Comments

Survey-based research projects are a labor of love. Yes, they take substantial time and thought, but they are unique because there is so much you can do to use your data beyond the initial findings. One mistake I see too often is that not much happens with the data once the findings are published. While […]

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