Michele Linn

How Marketers Define Thought Leadership in 2020 [New Research]

By Michele Linn / March 4, 2020 / 0 Comments

There are few topics that spark more passionate debate among marketers than thought leadership (except, perhaps, the Oxford comma). What does thought leadership mean? Can anyone be a thought leader? Can a brand be a thought leader or should this term be reserved for individuals? How are marketers approaching thought leadership? And, more specifically, what’s […]

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State of Writing 2020

How Original Research Can Help Writers Combat 5 Key Issues [New Data]

By Michele Linn / February 19, 2020 / 0 Comments

When we recently joined forces with Typeset to understand how business communicators are approaching writing — and if the writing they are publishing is effective — I knew we’d learn some things. But, when we published the State of Writing in 2020, I was surprised to see how many of the challenges and gaps that […]

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State of Original Research 2019

State of Original Research for Marketing in 2019

By Michele Linn / August 10, 2019 / 0 Comments

Last year, we conducted our first State of Original Research for Marketing with BuzzSumo to understand if and how marketers are publishing original research. At that time, we discovered about half of marketers were using research and were generally feeling confident but had an opportunity to do more. This year, we wanted to explore year-over-year […]

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The One Question You Need to Ask Before Starting a Research Project

By Michele Linn / December 1, 2018 / 0 Comments

The most important question you must ask yourself before you begin your research project is this: “How do I want this research to impact my business?” This may seem like “check-the-box” kind of question, but there are real implications based on your answer. If you have limited time or budget, your top goal for your […]

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From Blog Post to Formal Report: How to Publish Your Original Research Findings [5 Examples]

By Michele Linn / October 19, 2018 / 0 Comments

Here are two things that may surprise you about original research: You may not need to gate your findings. You may not want to create a PDF of the findings. Original research takes a lot of time to do well — and you want to get the most from that investment. While your mind may […]

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The Best Time to Start Planning Your 2019 Original Research

By Michele Linn / July 30, 2018 / 0 Comments

Last week, Scott Fenstermaker, the VP of Marketing at PowerPost asked me, “Why is original research an opportunity for marketers today? Why is this something they should prioritize when they already have so much on their plate?” In that moment, I realized I often talk about research as an “untapped opportunity” for marketers, but this […]

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How to Get Survey Respondents: 10 Tested Ideas for Marketers

By Michele Linn / June 18, 2018 / 3 Comments

If you have ever tried to publish your own survey-based research, chances are you can appreciate this recent sentiment from @StoriesWithGill: Well, “more people” (aka me) are trying to do it, but it’s bloody hard! For ex., there is this freelancer survey I’m trying to get answers for (https://t.co/59qcBdl1lx). Takes literally 1 minute. 2 days […]

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State of Original Research for Marketing in 2018

By Michele Linn / May 16, 2018 / 2 Comments

Our State of Original Research for Marketing has been updated! New this year, we dug into the specifics of how marketers are using surveys. How are they getting respondents? Are they gating their research? How long does the process take? And much more. Check out the new research. When we launched Mantis, we knew anecdotally […]

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How to Publish Survey-Based Research

Ultimate Guide: How to Publish Survey-Based Research for Content Marketing

By Michele Linn / May 14, 2018 / 2 Comments

Our Ultimate Guide has been updated for 2019! New this year, you’ll also receive template that walks you through the strategy presented in the guide as well as a checklist of questions to consider when deciding on your survey tool. Download the guide and toolkit (no form required) As fellow content marketers, we feel your […]

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Beyond Your Research Findings: 13 Types of Content You Can Create

By Michele Linn / April 25, 2018 / 0 Comments

Survey-based research projects are a labor of love. Yes, they take substantial time and thought, but they are unique because there is so much you can do to use your data beyond the initial findings. One mistake I see too often is that not much happens with the data once the findings are published. While […]

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