Michele Linn

State of Original Research 2019

State of Original Research for Marketing in 2019

By Michele Linn / August 10, 2019 / 0 Comments

Last year, we conducted our first State of Original Research for Marketing with BuzzSumo to understand if and how marketers are publishing original research. At that time, we discovered about half of marketers were using research and were generally feeling confident but had an opportunity to do more. This year, we wanted to explore year-over-year […]

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The One Question You Need to Ask Before Starting a Research Project

By Michele Linn / December 1, 2018 / 0 Comments

The most important question you must ask yourself before you begin your research project is this: “How do I want this research to impact my business?” This may seem like “check-the-box” kind of question, but there are real implications based on your answer. If you have limited time or budget, your top goal for your […]

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From Blog Post to Formal Report: How to Publish Your Original Research Findings [5 Examples]

By Michele Linn / October 19, 2018 / 0 Comments

Here are two things that may surprise you about original research: You may not need to gate your findings. You may not want to create a PDF of the findings. Original research takes a lot of time to do well — and you want to get the most from that investment. While your mind may […]

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The Best Time to Start Planning Your 2019 Original Research

By Michele Linn / July 30, 2018 / 0 Comments

Last week, Scott Fenstermaker, the VP of Marketing at PowerPost asked me, “Why is original research an opportunity for marketers today? Why is this something they should prioritize when they already have so much on their plate?” In that moment, I realized I often talk about research as an “untapped opportunity” for marketers, but this […]

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How to Get Survey Respondents: 10 Tested Ideas for Marketers

By Michele Linn / June 18, 2018 / 3 Comments

If you have ever tried to publish your own survey-based research, chances are you can appreciate this recent sentiment from @StoriesWithGill: Well, “more people” (aka me) are trying to do it, but it’s bloody hard! For ex., there is this freelancer survey I’m trying to get answers for (https://t.co/59qcBdl1lx). Takes literally 1 minute. 2 days […]

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State of Original Research for Marketing in 2018

By Michele Linn / May 16, 2018 / 2 Comments

When we launched Mantis, we knew anecdotally that publishing original research is a great opportunity for marketers, but we wondered: Can we back it up with data? We had seen several studies pointing to the effectiveness of research, but as marketing evolves quickly and so much has changed in the last year, we wanted to […]

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How to Publish Survey-Based Research

Ultimate Guide: How to Publish Survey-Based Research for Content Marketing

By Michele Linn / May 14, 2018 / 2 Comments

Our Ultimate Guide has been updated for 2019! New this year, you’ll also receive template that walks you through the strategy presented in the guide as well as a checklist of questions to consider when deciding on your survey tool. Download the guide and toolkit (no form required) As fellow content marketers, we feel your […]

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Beyond Your Research Findings: 13 Types of Content You Can Create

By Michele Linn / April 25, 2018 / 0 Comments

Survey-based research projects are a labor of love. Yes, they take substantial time and thought, but they are unique because there is so much you can do to use your data beyond the initial findings. One mistake I see too often is that not much happens with the data once the findings are published. While […]

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