Michele Linn

A Smart Way to Ask Influencers for Quotes [Template]

By Michele Linn / January 9, 2022 / Comments Off on A Smart Way to Ask Influencers for Quotes [Template]

Are you looking to improve your research findings? One easy win: ask influencers to provide a quote about your findings. You can use these quotes within your report, blog posts, newsletters, social media, and more. Here are 5 things to consider when asking for quotes about your findings: Remember: you aren’t asking someone to provide […]

Read More

Want Quotes to Add To Your Research Findings? Add a Second (Automated) Survey

By Michele Linn / January 9, 2022 / Comments Off on Want Quotes to Add To Your Research Findings? Add a Second (Automated) Survey

Recently, I was working with a client who wanted to include community member quotes in their survey results. Of course, they could have pulled anonymous quotes from responses to the write-in questions, but this client wanted to share quotes from actual people. Enter: a second survey. More specifically, we created an additional survey that asked […]

Read More

How to Fix a Boring Survey: 4 Types of Questions to Ask

By Michele Linn / January 9, 2022 / Comments Off on How to Fix a Boring Survey: 4 Types of Questions to Ask

“We ran this survey but have nothing interesting to report.” My heart drops when marketers tell me this. And, unfortunately, I’m hearing this more often. A possible issue? The survey is focused on inventory stats. Inventory stats essentially report on the “state of the state.” They seek to learn as much about the industry as […]

Read More

How and where to include your survey’s methodology

By Michele Linn / January 9, 2022 / Comments Off on How and where to include your survey’s methodology

Recently, I was asked, “What is the best way to communicate your methodology without overwhelming readers with a lot of details?” For those of you who aren’t familiar with a methodology, it describes how the data was collected and who participated in the survey. While you would think (hope!) that a methodology would be standard […]

Read More

How to Use Your Own List to Get Survey Responses: 9 Ideas

By Michele Linn / February 7, 2021 / 0 Comments

If you have ever tried to publish your own survey-based research, chances are you can appreciate this recent sentiment from @StoriesWithGill: Well, “more people” (aka me) are trying to do it, but it’s bloody hard! For ex., there is this freelancer survey I’m trying to get answers for (https://t.co/59qcBdl1lx). Takes literally 1 minute. 2 days […]

Read More

How Marketers Define Thought Leadership in 2020 [Research]

By Michele Linn / March 4, 2020 / 0 Comments

There are few topics that spark more passionate debate among marketers than thought leadership (except, perhaps, the Oxford comma). What does thought leadership mean? Can anyone be a thought leader? Can a brand be a thought leader or should this term be reserved for individuals? How are marketers approaching thought leadership? And, more specifically, what’s […]

Read More
State of Writing 2020

How Original Research Can Help Writers Combat 5 Key Issues [New Data]

By Michele Linn / February 19, 2020 / 0 Comments

When we recently joined forces with Typeset to understand how business communicators are approaching writing — and if the writing they are publishing is effective — I knew we’d learn some things. But, when we published the State of Writing in 2020, I was surprised to see how many of the challenges and gaps that […]

Read More
State of Original Research 2019

State of Original Research for Marketing

By Michele Linn / August 10, 2019 / 0 Comments

Last year, we conducted our first State of Original Research for Marketing with BuzzSumo to understand if and how marketers are publishing original research. At that time, we discovered about half of marketers were using research and were generally feeling confident but had an opportunity to do more. This year, we wanted to explore year-over-year […]

Read More

The One Question You Need to Ask Before Starting a Research Project

By Michele Linn / December 1, 2018 / 0 Comments

The most important question you must ask yourself before you begin your research project is this: “How do I want this research to impact my business?” This may seem like “check-the-box” kind of question, but there are real implications based on your answer. If you have limited time or budget, your top goal for your […]

Read More

From Blog Post to Formal Report: How to Publish Your Original Research Findings [5 Examples]

By Michele Linn / October 19, 2018 / 0 Comments

Here are two things that may surprise you about original research: You may not need to gate your findings. You may not want to create a PDF of the findings. Original research takes a lot of time to do well — and you want to get the most from that investment. While your mind may […]

Read More